Obviously spooked by the appearance of Metroblogging Auckland, the New Zealand Herald web site is undergoing a hasty revamp and will launch it’s fresh look on Monday. As well as stylistic changes for tried and tested content like breaking news, the site will be re-engineered for easier navigation, will feature more hi-res images and promises more in the way of multimedia content.

Elsewhere, the competition are using different techniques to grab and keep their market share.  The Otago Daily Times provides online content in a fairly traditional fashion but offers various paid subscription options on digital editions of its print version.  However, The Dominion Post, the second largest paper in the country and centred around the capital Wellington doesn’t offer online content.

I heard about all this from the always interesting Mediawatch with Colin Peacock & Cushla Managh on National Radio. Last Sunday’s programme (Windows Media) concerned the changing nature of news reporting and the balance that newspapers are now trying to strike between printed and online content.  Likewise, Radio New Zealand are, like broadcasters the world over, providing an increasing amount of broadcast and original content in podcast form.

Don’t hold your breath for the print edition of Metroblogging Auckland.  Instead, why not check out the other 50 cities in our network and extend your world view?

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