As I mentioned two days ago, the city council are keen to ban billboards and the billboard companies are not best pleased. Now the Sign and Display Association are joining those on the ‘shell-shocked’ side of the debate, having learned that the ban could well apply to the enourmous free-standing and roof line signs so beloved of the fast food chains. I have to say that, from an aesthetics point of view, I agree; the character of streets the world over has been lost or devalued by the gaudy clutter of plastic and vinyl. Just today, I heard a scientist on the radio stating that a large percentage of three year olds who were unable to offer their family’s surname could, however, recognise and associate McDonald’s golden arches logo with food.
Chief among the SDA’s concerns are increased business costs and the always-popular looming job losses (though wouldn’t all the changes in signage increase business and jobs?). If the bylaws goes ahead unaltered, all signs above verandas will be prohibited, size and style of signage will be restricted, signs will have to comply with the new bylaw within 18 months of it coming into force and dispensations will last no longer than five years.
The council will be seeking comment from businesses and public between January 15 and March 2.